In conjunction with the ongoing football fever that spreads globally, Chery Malaysia is organising a special Chery Gempak Bola roadshow, set to take place at Sunway Pyramid from July 8 to 12.
During this roadshow, the Wuhu-based automaker will be giving away an exclusive Chery x Robert Lewandowski jersey t-shirt to visitors who book any Chery vehicle, which includes the newly launched Tiggo 9, as well as the brand’s semi-electrified Chery Super Hybrid line-up.
Celebrating the World Game with Chery & Lewandowski
Chery’s collaboration with Robert Lewandowski was made public last month when the Poland national team captain was appointed to become its Global Brand Ambassador.
According to Chery, this appointment goes beyond a mere partnership, as it reflects the brand’s shared commitment to excellence, dedication, and the importance of family.
Since its rapid global expansion that started a few years back, Chery has been working closely with its local subsidiaries, regional operation centres, dealer partners and customers to organise a series of football-themed viewing parties and community engagement activities across key markets worldwide.
More than simply watching matches, these celebrations are created to transform football viewing into meaningful family moments, fostering stronger connections among communities while reinforcing the values of togetherness.
Further Strengthening Chery’s ‘For Family’ Philosophy
According to the Wuhu-based automaker, the partnership between Chery and Robert Lewandowski is centred around its ‘For Family’ philosophy, with the newly launched Chery Tiggo 9 flagship SUV becoming the main example for this.
Designed to deliver a maximum premium cabin experience with maximum comfort in mind, the new Tiggo 9 is equipped with comfort-orientated amenities such as massage functions for the front seats, while both the first and second row seats get a ventilation function as standard.
Safety is also a huge priority in a family-orientated SUV, and the Tiggo 9 further elevates occupants’ safety through a series of safety technologies. This includes 10 airbags, an advanced ADAS 2.5 intelligent driving assistance system with 23 functions, and many more.
“Family plays an important role in every aspect of life, including how we travel. Safety, comfort and reliability are essential, and these are values that I see reflected in Chery and the Tiggo 9,” said Lewandowski.
Members of the public can redeem an exclusive Chery x Robert Lewandowski jersey t-shirt when they book any Chery vehicle at the special Chery Gempak Bola roadshow in Sunway Pyramid (Orange Concourse) between July 8 and 12 from 10 am to 10 pm.
