Nizra Auto, the automotive and mobility arm for Nizra Group Berhad, has further expanded its mobility footprint with the opening of the new Xpeng Store Damansara showroom—the group’s first-ever Xpeng dealership in Malaysia.
The showroom launch was officiated by Tan Sri Mokhzani Tun Mahathir, president of the Motorsport Association Malaysia (MAM), and attended by Bermaz Auto Berhad group CEO Dato’ Sri Francis Lee; chairman & executive director of Prima Maju Sdn Bhd Dato’ Sri Amer Hamzah Ahmad; and head of Bermaz Xpeng Wan Zarel Harun.
New Klang Valley Outlet for Xpeng Malaysia
Located at the heart of Damansara, the new Xpeng Store Damansara marks a significant milestone for Nizra Group as a whole, as it reflects the group’s long-term strategy of building a technology-driven mobility business centered on innovation, customer experience, and intelligent transportation.
“Many people see Xpeng as an electric vehicle company. We see it as a technology company. The car is simply where artificial intelligence, software, connectivity, and autonomous technologies come together.”
“Our ambition has never been simply to sell vehicles. We are building the mobility company of tomorrow—one that embraces technology, delivers an exceptional ownership experience, and continues to evolve alongside our customers,” said Nik Iruwan Dato’ Nik Izani, founder and group CEO of Nizra Group Berhad.
Nizra Group Partners with AiMotion
In conjunction with the showroom launch, Nizra Group also announced a new partnership with local AI-powered marketing consultation firm AiMotion to integrate artificial intelligence into customer engagement, business operations, and decision-making across its companies.
According to the group, this partnership becomes part of its broader digital transformation as it embraces the artificial intelligence technology to become part of its business operations in the near future.
Nizra Auto’s Xpeng Aftersales Facilities Coming Soon
Looking ahead, Nizra Auto plans to further strengthen its Xpeng presence through the development of dedicated after-sales and service facilities, delivering a complete ownership experience while expanding its mobility ecosystem.
Nik Iruwan also called for continued commitment towards developing Malaysian-owned automotive businesses as global brands continue expanding their presence in the country.
“Strong Malaysian companies create jobs, develop talent, build long-term industrial capability, and contribute to our nation’s economy. As we welcome more global automotive brands into Malaysia, we must also continue supporting, protecting, and strengthening Malaysian-owned automotive businesses, ensuring they remain competitive and continue creating value for generations to come.”
