Chery has officially announced the appointment of renowned Polish football star Robert Lewandowski as its new global brand ambassador.
The announcement was made at Chery’s European Operations Centre in Barcelona, Spain, with the partnership being formalised through a signing ceremony attended by Zhu Shaodong, executive vice president of Chery International and CEO of the Chery European Union region.
Chery Tiggo 9 PHEV CSH Handed to Lewandowski
Besides the signing ceremony, this partnership between Chery and Robert Lewandowski was also marked by a commemorative exchange and a symbolic key handover of the Chery Tiggo 9 PHEV SUV, marking the beginning of a new chapter in Chery’s global collaboration and brand evolution.
Speaking at the ceremony, Lewandowski said, “I am delighted to partner with a brand that genuinely prioritises family. We share the same values, putting family first, staying focused, and striving for excellence. I look forward to working with Chery to bring the ‘For Family’ philosophy to families around the world.”
According to Chery, this new partnership with the Polish football team captain reflects a strong alignment between the Wuhu-based automaker and Lewandowski, both of whom embody values rooted in discipline, consistency, and a deep commitment to family.
This also highlights the company’s ambition to go beyond automotive manufacturing, positioning itself as a trusted companion in the lives of families around the world, aside from strengthening its global brand presence and amplifying its message of building meaningful connections through shared values.
Looking ahead, Chery aims to further strengthen its global footprint through technological innovation and strategic partnerships, while remaining committed to delivering safer, more comfortable, and more enjoyable mobility experiences for families everywhere.
