DUCATI has introduced Ducati Factory Made (DFM) — a brand new programme that brings factory-direct customisation to motorcycles from Borgo Panigale for the very first time.
Launched in Europe on 16 February, the programme debuts alongside the Ducati Multistrada V4, allowing buyers to specify their preferred build configuration at the point of order.
All components and options are fitted directly on the production line — with no aftermarket modifications required whatsoever.
The programme ensures every motorcycle is delivered exactly as ordered, with inline assembly maintaining the consistency and quality standards that Ducati production is known for.
Colour and Livery Options
One of the headline elements of Ducati Factory Made is an expanded range of colours and liveries. The options on offer include:
- Icone — celebrating Ducati’s traditional colour heritage
- Style — gloss finishes that bring out a modern, polished character
- Sophistication — matte colour options for a more exclusive, understated look
- Performance Liveries — for a more overtly sporty visual identity
- Ducati Corse Liveries — directly inspired by the world of motorsport
The programme also marks a continued collaboration between Ducati and Automobili Lamborghini.
Several iconic Ad Personam Lamborghini colours are now available within the Multistrada V4 configurator, including Viola Pasifae (metallic purple), Arancio Xanto (bright orange), Giallo Belenus (bright yellow), Blu Uranus (bright blue), and Verde Scandal (bright green).
Technical and Ergonomic Options
Beyond the visual choices, Ducati Factory Made extends into technical specification territory as well — including cast wheels in multiple colours, lightweight alloy cast wheels, spoke wheels, and colour choices for the rear subframe and brake calipers.
Configuration options also cover seat height and pillion setup, as well as suspension settings — making this level of factory personalisation genuinely comprehensive without compromising build integrity in any way.
Customers can also combine their chosen specifications with Ducati’s official packages — Touring, Adventure, Sport, Tech, and Enduro — tailored to their individual riding needs.
Pikes Peak and RS Variants
The programme also extends to high-performance variants including the Ducati Multistrada V4 Pikes Peak and Multistrada V4 RS, both of which come with their own dedicated equipment and exclusive liveries.
For these models, the configurator allows selection of ergonomic options such as seat height variations, brake caliper colour (where not included in the base livery), additional lighting, and extra carbon fibre components.
Ducati Factory Made is now live on Ducati’s official website. Once a configuration is finalised, customers can submit their spec sheet to their preferred dealer for an official quote.
