Supercar maker Lamborghini has officially pulled the plug on its plans for a full battery electric vehicle, effectively ending any chance of the Lamborghini Lanzador concept ever reaching production as a pure EV.
The dramatic decision came after the Italian marque acknowledged that its loyal customers simply aren’t ready to embrace a car without a roaring internal combustion engine (ICE) under the bonnet.
The Lamborghini Lanzador concept was unveiled nearly three years ago as a bold preview of the brand’s electric future, with an initial launch target of around 2028 before being pushed back to 2029.
But now, it’s confirmed — the project will not proceed as a pure EV.
EV Demand ‘Near Zero’ in the Supercar Segment
Lamborghini CEO Stephan Winkelmann openly admitted that customer interest in a full EV is ‘near zero‘ — especially one that doesn’t come with the V8 or V12 engine that defines the brand’s very soul.
He revealed that the company spent more than a year deliberating before arriving at a final decision, following extensive internal discussions and feedback sessions with customers and dealers alike.
By the end of 2025, Lamborghini made the call to halt full EV development — driven by both market realities and sound business judgment.
Full EV Seen as a High-Risk Bet
Winkelmann described pouring massive investment into full EV development as nothing short of an ‘expensive hobby‘ if the market and its customers aren’t genuinely ready for it.
He was unequivocal — aggressively investing in technology without solid demand behind it would be financially irresponsible.
In the context of an ultra-luxury high-performance brand, the combination of tight profit margins, the cost of developing an entirely new platform, and the investment required for large-capacity battery technology makes the risk far more pronounced than it would be for a mainstream manufacturer.
Lanzador Returns as a PHEV Instead?
While the pure EV version is dead, the Lanzador name isn’t going anywhere just yet. Lamborghini is still planning to introduce a plug-in hybrid (PHEV) version before the end of the decade.
The combination of a petrol engine with an electrified system represents the best compromise between the performance Lamborghini is known for and the increasingly strict regulatory landscape it must navigate.
The same approach applies to the next-generation Lamborghini Urus. The high-performance SUV will not go fully electric — Lamborghini isn’t willing to take that market gamble. Instead, the next Urus will continue with a PHEV configuration.
The Combustion Engine Remains the Brand’s Core
Even as the European Union continues to pressure manufacturers to accelerate electrification and cut carbon emissions, Lamborghini is standing firm — ICE powertrains remain central to its brand DNA.
For Winkelmann, a pure EV simply cannot replicate the ’emotional connection’ delivered by the thunderous sound of a large-capacity petrol engine. No algorithm can substitute that.
The PHEV route is seen as the sensible middle ground — satisfying regulatory requirements without stripping away the character and driving experience that makes a Lamborghini worth every single ringgit.
SOURCE: Motor1
