National NEV company PRO-NET today celebrated a momentous occasion for its Proton e.MAS brand, as the marque celebrated the delivery of its 40,000th vehicle.
This milestone was achieved only 20 months after the Proton e.MAS brand was launched, which also helped the marque to achieve and retain its title as Malaysia’s leading electric vehicle brand.
40% Off Charging, Enhanced Owner Benefits
To further celebrate this momentous milestone, PRO-NET is giving back to its customers with a series of enhanced owner benefits and more.
For starters, all Proton e.MAS owners will enjoy 40% off charging from Oct 1 to 5 through the Proton e.MAS app. No registration or redemption is required, and owners can simply charge as usual through the app and enjoy the discounted rate.
As for the other benefits, e.MAS owners can also enjoy 10% off service and maintenance from Oct 1 to 31, 2026, while the first 1,000 service customers will receive an exclusive Proton e.MAS 5 Touch ‘n Go card on a first-come, first-served basis.
For those who are looking to upgrade their vehicles, PRO-NET is also offering special additional trade-in rebates through Carsome worth up to RM1,000, running from Oct 1 to Dec 31 this year.
Customers who purchase or renew an e.MAS Care Elite or e.MAS Care Flex insurance policy through selected panels will also receive RM100 in complimentary charging credits, with registration open from Oct 1 to Dec 31, 2026, for the first 5,000 eligible customer registrations nationwide.
During the same campaign period, eligible customers who purchase or renew their e.MAS insurance will automatically be entered into an exclusive lucky draw, with prizes including the Huawei Watch GT 7 and Huawei Band 11.
More Rewards for e.MAS Owners
On top of those benefits, PRO-NET is also rewarding existing e.MAS owners with extended ownership privileges and special rewards.
Eligible owners can enjoy 10% off on any beverages at participating ZUS Coffee outlets, while customers adopting eligible residential solar solutions through Huawei FusionSolar can receive an instant RM5,000 rebate, together with a chance to win a fully sponsored five-day, four-night trip to Shenzhen, China, including a visit to the Huawei Campus.
The milestone also celebrates the journeys behind the 40,000 Proton e.MAS vehicles through the “Where Does Your e.MAS Take You?” contest.
Owners can share a photo or video featuring their Proton e.MAS and their story in the Proton e.MAS Official Community Facebook Group for a chance to win a limited-edition Proton e.MAS 7 diecast model as the grand prize, alongside 40 Touch ‘n Go eWallet vouchers worth RM50 each.
Refreshed Proton e.MAS App with Drive-to-Earn Rewards
Last but not least is the enhancement of the digital ownership for e.MAS owners, where PRO-NET has refreshed the Proton e.MAS app that features easier access to rewards, services, and privileges within a single platform.
Set to go live by the end of 2026, the key addition to the refreshed Proton e.MAS app is PassGo—the brand’s own drive-to-earn rewards platform. Starting from Sept 29, owners who link their vehicles will receive 300 welcome points and can subsequently earn one point for every eligible kilometre driven, subject to terms and conditions.
Points can be redeemed for rewards, including Grab, Touch ‘n Go, foodpanda, and Lazada vouchers, as well as exclusive merchandise. Special campaigns and challenges will also provide owners with further opportunities to earn points.
“Reaching 40,000 Proton e.MAS vehicles is an important milestone because every vehicle represents a customer who has chosen to be part of our journey. As our community continues to grow, so does our responsibility to make EV ownership easier, more convenient, and more rewarding.
“This milestone is therefore an opportunity for us to give back to our owners and strengthen our customer promise by delivering more care, more confidence, greater connectivity, and better charging value throughout their ownership journey,” said Zhang Qiang, CEO of PRO-NET.
