Chery Malaysia has further reinforced its commitment to local sports development, as the Chinese automaker became the official presenting partner for the inaugural Lee Chong Wei Cup (LCWC) youth badminton competition.
Set to take place from Aug 29 to Sept 6 at Stadium Juara, Bukit Kiara, Kuala Lumpur, the LCWC is the brainchild of Malaysian badminton legend Dato’ Seri (Dr.) Lee Chong Wei, who has turned his attention to giving back to the sport that shaped his life through this youth-level badminton competition.
Up to RM100,000 in Total Prizes
According to Chery, more than 2,000 players have registered for the tournament, which will also provide winners with an opportunity to earn a trial with the national team at the Akademi Badminton Malaysia (ABM).
During the sponsorship announcement ceremony held recently, Chong Wei also unveiled the tournament’s trophy and category medals. The handcrafted trophy, designed with the theme ‘Journey Towards Greatness & Inspiring Champions,’ reflects the determination, discipline, and resilience that defined Chong Wei’s rise to the top of world badminton.
As for the competition itself, the inaugural LCWC will be separated into three age-group categories with the 15×3 scoring system, ahead of its official debut on the BWF World Tour next year. Contested in a single-leg format, the inaugural edition will offer a total prize purse of RM100,000, making it one of the most lucrative youth badminton tournaments in Malaysia.
“At Chery, supporting the Lee Chong Wei Cup goes beyond sponsorship. It is an opportunity to empower young Malaysian talents, inspire future champions, and contribute positively to the communities we serve.
“Badminton is close to the hearts of many Malaysians, and the spirit of the sport reflects values we believe in as a brand: discipline, determination, and perseverance. Through this partnership, we hope to encourage the next generation to dream big, push their limits, and strive for the best,” said Men Lin Bo, executive vice president of Chery Corporate Malaysia.
“The event countdown has begun, and I am looking forward to seeing all the talent on display. I would like to also thank our presenting partner Chery for making my vision a reality,” said Chong Wei.
