Kia Sales Malaysia (KSM) has further expanded its footprint in the East Malaysia region through the opening of its latest 3S centre in Kuching, Sarawak—Kia Kuching Heng Lian Enterprise Berhad 3S Dealership.
Operated by Heng Lian Enterprise Berhad, the opening of this new 3S centre is an important milestone in the brand’s ongoing strategy to enhance customer accessibility, elevate the ownership experience, and expand aftersales support across Malaysia.
New Kia 3S Centre in Kuching
Strategically located in the heart of Kuching’s financial and business district, the new Kia Kuching Heng Lian Enterprise Berhad 3S Dealership spans a build-up area of 4,796 square feet, and features a dedicated showroom area with a capacity for three vehicles.
Besides the car viewing area, this 3S centre also offers an array of customer-centric amenities, including a cosy customer lounge, complimentary Wi-Fi, and a pantry with beverages and light snacks.
On the servicing half, this outlet is equipped with two working service bays, capable of handling up to 260 vehicles per month, and all servicing work is done using the latest Kia diagnostic tools.
“The opening of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership is an important step for us. It strengthens Kia’s presence in Malaysia and brings our brand closer to customers in East Malaysia,” said Hyung Ho Kim, president and CEO of Kia Sales Malaysia.
Meanwhile, Heng Lian Enterprise Berhad managing director Kevin Law said, “We are proud to announce the opening of the Kia Kuching 3S Centre. With over four decades of experience in the automotive industry, Heng Lian aims to deliver the high standards of sales and aftersales service that come with every Kia vehicle. The RM 1.5 million investment in this facility underscores our commitment to supporting Kia’s growth in East Malaysia.”
Retail Footprint Now Expanded to 26 Locations
With the opening of this new Kia Kuching Heng Lian Enterprise Berhad 3S Dealership, KSM now operates a total of 26 dealerships across Malaysia, and this expansion is part of the company’s broader strategy to improve accessibility and strengthen customer support across East Malaysia.
To recap, the new Kia Kuching Heng Lian Enterprise Berhad 3S Dealership is located at Lot 106 & 107, Jalan Abell, 93100, Kuching, Sarawak. The showroom is open daily from 8.30 AM to 5.30 PM and from 10 AM to 3 PM on public holidays, whereas the service centre operates from 8.30 AM to 5.30 PM on weekdays and every Saturday.
